Le design thinking selon Google

Quand le design rencontre la fintech, voici comment Google l’envisage. Un article intéressant pour comprendre les différentes dimensions de l’expérience utilisateur d’une application mobile financière:

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Robinhood: Investing in Material – Library – Google Design

Building a robust financial app that allows people to view, buy, and sell stocks is a complex undertaking. Robinhood tackles this challenge with a slick onboarding experience that uses motion to help orient the user through the app’s core features. Swipe gestures enable quick navigation, and color updates users on critical changes in stocks and their personal portfolios.

Et lorsque l’on élargit l’expérience utilisateur à la notion de design thinking, voici une série d’articles connexes à vous mettre sous la dent:

Design Thinking Comes of Age

Idea in Brief The Change Increasingly, corporations and professional services firms are working to create design-centric cultures. The Reason Many products, services, and processes are now technologically complex. People are not hardwired to deal well with high levels of complexity. They need help.

et encore ici:

Design Thinking… What is That?

The methodology commonly referred to as design thinking is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results.

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