L’étude 2014 sur la consommation digitale organisée par Accenture montre une forte intention d’acheter des phablettes, ces smartphones au format XL.
The 2014 Accenture Digital Consumer Survey is based on interviews with 23,000 Internet consumers in 23 mature and growth markets around the world. The interviews covered a representative sample of the online population aged 14 and up, of which 54% were male and 46% female.
via Digital Consumer Survey for Communications, Media and Technology industries – Accenture.
