La banque devient de plus en plus présente sur nos téléphones européens comme le relève l’institut ComScore à l’occasion de la publication de son étude Europe Sees 40 Percent Growth in Mobile Banking Through Smartphones le 27 mai dernier. Dans ce classement, les Français sont les champions européens avec un peu plus de 10 % d’accès aux prestations bancaires via un mobile.
During the 3 month period ending March 2011, France boasted the highest penetration of mobile bankers in EU5 with 10.3 percent of consumers accessing bank accounts through their mobile phones. Spain ranked a close second with 10.2 percent penetration. Germany, which is the largest smartphone market in Europe, had the lowest penetration of mobile banking users with 6.8 percent accessing their bank accounts. In the EU5 region, 8.5 percent of mobile subscribers overall accessed mobile banking, whilst 5.1 percent accessed credit cards and 5.2 percent accessed electronic payments via their mobile device.
UK mobile phone owners were the most conservative with regards to accessing credit card accounts and only 3.9 percent of the mobile population used the service in March 2011. On the other hand, mobile banking reached 8.6 percent of the total UK mobile market, making it the third largest market for mobile banking in Europe.
Mobile Financial Services
3 Month Avg. Ending March 2011
Total EU5 (UK, DE, FR, ES and IT), Age 13+
Source: comScore MobiLensPenetration (%) of Mobile Subscribers EU5 France Germany Italy Spain UK Accessed Bank Accounts 8.5 % 10.3 % 6.8 % 7.5 % 10.1 % 8.6 % Accessed Credit Cards 5.1 % 4.7 % 3.4 % 7.6 % 6.5 % 3.9 % Accessed Electronic Payments 5.2 % 3.7 % 4.5 % 6.9 % 5.7 % 5.4 % via Europe Sees 40 Percent Growth in Mobile Banking Through Smartphones – comScore, Inc.
