Selon une étude rapportées de la cellule de recherche Datamonitor, les banques de détails ne se pressent pas sur les réseaux sociaux. Il faudra donc leur laisser davantage de temps pour d’identifier plus clairement la meilleure manière de tirer profit de ces nouveaux canaux de communication.
NEW DELHI: A new report from technology arm of market analyst firm Datamonitor shows that almost two-third of retail banks across the world have no plans in place to use social media in any way.
Most retail banks do not view social media as an important tool to engage with customers, putting them in a dangerous position, said Ovum in a statement. Ovum is part of Datamonitor group.
Social media includes Facebook, Twitter and Linkedin among other networking websites.
Currently just six per cent of retail banks use social media to deal with customer queries and only a further 1 per cent envisage using it in this way between 2011 and the end of 2012, the statement said.
via No social media for retail banks – The Times of India.
D’autres références utiles :
- Datamonitor Research Store – The Impact of Social CRM on Retail Banking
- Retail banks continue to resist social media – CIOL News Reports
- Most banks still shunning social media as a business tool – 16 Feb 2011 – Computing News
