Un retour sur investissement de plus de 300% en misant sur la mobilité

Une récente étude du cabinet Accenture rappelle l’opportunités que représentent les terminaux mobiles. Leur maturité technologique permet dorénavant d’offrir à  la clientèle un réel nouveau canal commercial.  En particulier, cette analyse relève que les investissements peuvent  offrir, dans ce cas, un ROI très (très) favorable.

un petit clic pour ma veille

A young woman uses her credit card to purchase an expensive flat screen television at a major   electronics store. Because the purchase exceeds €500, she immediately receives an SMS alert from her bank to verify the transaction. After confirming her purchase, she receives another SMS message from  her bank with an offer to put the purchase on a revolving credit line. Being a bit apprehensive about making such a large purchase and coming close to her credit card spending limit, she accepts the offer feeling good that her bank is partnering with her to improve security and managing her finances.The example above is an actual mobile marketing interaction, in fact two interactions and four to five messages, initiated by a domestically focused, Western European bank with approximately €55 billion in assets.

via  Return on Investment in the Strategic Mobile Channel- Accenture.

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Veilleur et spécialiste en cybersécurité